Let's take a look:
Focus on the End User experience
Apple raised the bar here and they raised it high. End users want to feel good about the tools they use. And so they should, it makes for happier more productive users. End users don't care about technology platforms - they care about how a product makes them feel about themselves, the benefit they get from the product, and yes - whether it's shiny or not.
Recruit Senior Software Leaders and enable decision-making
While this advice is important to organizations of any size, it's critical for large organizations to have teams that work well together with clear leadership. This leadership needs to extend to customer communication as well. Decision-making needs to be placed with the people that can have the greatest impact or at least consider these people in the process. New styles of management, including one I recently learned about: Holacracy appear to be an interesting way to help enable better decision-making across the organization.
Cut projects to the bone
To me this means, "choose your battles carefully". It's hard to fight on many fronts and do it well. Don't try to be all things to all people. Find a core competency and do it really well.
Developers, not Carriers, can now make or break us
Lots of ways to read into this, but I'm not going to draw conclusions about any companies I know. Let's simply say that the app store model has a place in many product strategies. Users and developers want to be involved, they want to contribute, they want to share what they have done and they want to profit by it. Give them a venue to do that and a community can thrive. Lock them down and they will find another way (or another product). I think back to the days of VisiCalc, SuperCalc, Lotus-123, and Excel. These products thrived because they met a need and anyone with a small degree of effort could create a solution with it and share it with others. We would not have seen this level of innovation if these tools had been locked down, read only. Can you think of other platforms/environments where this holds true?
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