Saturday, November 21st, 2009
I've just returned from my last conference for 2009 and I could not help but notice the fact that fewer companies are exhibiting and fewer people are bothering to visit the booths of those vendors that do. I'm sure this is in part a symptom of the economy and in part due to shifts in the way that vendors reach their prospects. One conference I recently attended had an exhibit hall that was only about half as full as last year. To make matters worse, bowls of candy and giveaways remained untouched - few people were visiting the booths. Ouch!
Last year at Lotusphere 2009, we were told that conference attendance was up from the previous year. Since I did not attend LS08, I cannot make a comparison; however, the attendance - at least in the product showcase where I spent 3 days - seemed light.
As I think ahead to Lotusphere 2010, I wonder what it will be like this year.
If you are a vendor of products or services for Lotus Software, I'd be curious to get your thoughts on-line or off-line and I would be curious to know if you think we will see a lot of traffic in the product showcase this year.