Enlisting Executive Support for KM
No cookbook exists
More than an idea, please.
To find a sponsor, you need to have a project that is a) actionable, and b) relative to the executive's pain point.
Starters are good
Branching , not linear
Who you know is important to success
Know your company
Shop in a new neighborhood.
Don't limit yourself by only looking in places that you know.
PRINCIPLES FOR ENLISTING EXECUTIVE SUPPORT FOR KM
1. Know your work
2. Know what's going on with the company
3. Develop a value proposition
Don't make them guess how your solution will work
Keep it relevant (to that individual executive)
Try ideas on for size
Find your Alignment
(Great diagram for identifying a match in alignment between your work + corporate Goals and pain points)
Your Value Prop & Alignment
Can you put numbers around your work?
Can you envision your work's future
3. Find the wight executive
Forming your approach strategy
Use a channel approach to get your message out
- Find connections to the executive
- Look for contacts across executive activities
- Locate other forums
- Match each channel with a message
(Excellent slide on how to get idea in front of your superiors)
Be prepared for the opening dialog
Know your targets resources & influence
Clarifying the relationship up front is key
What does your boss consider to be a success?
Who should I pursue as early strategic partners?
What can I do to ensure continued funding
How will expansion happen?
6.Become a Salesperson/Publicist
Your comm skills matter
Master the details
Enlist support everywhere
Stacy land has written a book on this topic, Managing Knowledge Based Services
Note to self: Self, ask Stacey for her slides.