Managing knowledge-based initiatives

Tuesday, September 23rd, 2008
Stacy Land, director of Performance Enhancement, Senior Medical Management, talking about how to get executive buy-in for your KM project.
20080922KMWORLD2008StaceyLand.jpg

Enlisting Executive Support for KM
No cookbook exists

More than an idea, please.
To find a sponsor, you need to have a project that is a) actionable, and b) relative to the executive's pain point.

Starters are good

Branching , not linear
Who you know is important to success

Know your company

Shop in a new neighborhood.
Don't limit yourself by only looking in places that you know.

PRINCIPLES FOR ENLISTING EXECUTIVE SUPPORT FOR KM
1. Know your work

2. Know what's going on with the company

3. Develop a value proposition
        Don't make them guess how your solution will work
        Keep it relevant (to that individual executive)
        Try ideas on for size
Find your Alignment
(Great diagram for identifying a match in alignment between your work + corporate Goals and pain points)
        Your Value Prop & Alignment
        Can you put numbers around your work?
        Can you envision your work's future

3. Find the wight executive
        Forming your approach strategy
        Use a channel approach to get your message out
        - Find connections to the executive
        - Look for contacts across executive activities
        - Locate other forums
        - Match each channel with a message
        (Excellent slide on how to get idea in front of your superiors)

Be prepared for the opening dialog

Know your targets resources & influence

Clarify Everything
        Clarifying the relationship up front is key
        What does your boss consider to be a success?
        Who should I pursue as early strategic partners?
        What can I do to ensure continued funding
        How will expansion happen?

6.Become a Salesperson/Publicist
        Your comm skills matter

Master the details

Enlist support everywhere



Stacy land has written a book on this topic, Managing Knowledge Based Services
Note to self: Self, ask Stacey for her slides.

Resource: http://www.managekm.com

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