I'm still processing an overflowing in-box, a variety of notes - both digital and analog, a backlog of blog comments - and a stack of business cards that I collected on my recent business trip. (If you're waiting for a reply from me, thanks for your patience.) Today, I will address the stack of business cards.
Over the course of the past 10 days, I handed out and received many business cards. As I received each card, I carefully noted the date, occasion, something remarkable, what we discussed, and the next action I intended to take upon my return.
Some of the people I gave my card to took meticulous notes on the back, while others simply placed them in their coat pocket. For this latter group, I wonder if, now that a week has gone by, if they even remember what we spoke about and why I gave them my card in the first place.
It occurred to me that I could do something simple but powerful to increase the likelihood that the people I gave my business card to would take notes and define the next action on the back - I could print a next action form on the back of my cards. Now, I know that there's not a lot of room on the back of a business card to begin with; however, a simple trigger list should be sufficient to encourage folks to think of and write down the most important keywords that will help them deal with these business cards when they get around to processing them.
Here's what I've come up with so far:
What if everyone did this?