Christina Ramstein, Director of intelligence and Collaboration at The Walt Disney Company, is speaking about Innovation, Intelligence, and Creativity:
What is innovation?
Discovery of new ideas
Understanding new realms
Development of new things
Embracing new concepts
Willingness to think outside your comfort zone
Utilizing the knowledge of others to build upon all of the above
What drives innovation?
collaboration (overused term, but valued and encouraged across 400 business units)
all of the above
Technology is he life-blood of the organization; it enables the sharing of ideas (knowledge) across the organization and with partners.
Three primary goals are driving the future of The Walt Disney Company
application of technology
Examples of how we make innovation work
- Pooh Camp 3.0 - (Exclusive, invite-only, Like Tim O'Reilly's Foo camp) for idea innovation outside their comfort zone.
- TechFair/TechRush - Used for sharing of ideas across 400 business units. (This year, they plan to invite students in to exchange ideas)
- Best of CES (They pick key ideas and share what they think is cool across the organization)
Research & Development
Deployment of new ideas through entertainment
- Toy story Mainia
- Cross platform product, iPod, iPhone, etc.
Tools used at Disney to foster/drive innovation?
- Wikis (MikiWiki)
- Other sites, applications
- Entertainment technology council at USC
Sometimes, they mix it up:
- Lablets for R&D - National (Pittsburgh) and global (Zurich)
- Cultural drive to embrace changing workforce
- New ways to work
Disney drives innovation through a variety of tools, ideas, and people (technology is a key enabler)
Disney utilizes technology to underline their unique ability to tell incredible stories
Disney replies on innovation to make their guest experiences bigger, better, more memorable
"Any sufficiently advanced technology is indistinguishable from magic." - Author C. Clarke
And Kathleen's favorite, "Let us not forget: it all started with a mouse." - Walt Disney