People Driven Web 2.: Participation Reconsidered

Tuesday, September 23rd, 2008
Peter Andrews, Innovation Strategist & Senior Consulting Faculty Member, IBM Executive Business Institute, is talking about how people drive the process of knowledge creation and transfer and the role that Web 2.0 plays in that.

New context:
Many jobs secure >> few jobs secure
Companies persist and create value -->> companies morph
Jobs have structure --> limited structure

Major tools and techniques you can use on the web:
- Blogs and podcasts
- Social networks
- Mashups and Wikis
- Tags and syndication (RSS)

Wonderful capabilities of Web 2.0
- Enabling experts
- Better search
- Establishing reputations & trust
- Keeping up to date
- Customized tools

Asked audience 5 questions about Web 2.0

1. What's your organization's attitude toward Web 2.0
        Most responded - rich in opportunities, actively exploring...

The star: where it all began (Movies as a model for knowledge stars)
It's all about talent
- empowered
- global
- valued
- connected
- famous

It's the people
- Talented

Global Innovation Outlook (GIO 2.0)
"Forget about free enterprise. Think Enterprise-free."

Note to self: self, contact Peter to get this slide deck - found it on Google.

Discussion of how today's talented workers want and need? (See diagram)
My team is my world - give me a way to connect
Peers are everything to me - ways to connect with great people (BlogCentral, Dogear, BeeHive, SmallBlue)
Let me publish my ideas and learn from the ideas of others
I am my own brand - Blogs, BluePages represent me

Q. What is the role of talent in your organization?
Majority responded that "talented people get opportunities after they've proven themselves and paid their dues..."

Business challenges at IBM
Fasciniating discussion of social software at IBM. Anyone may blog outside IBM as long as they don't do anything stupid.
BlueTube and Podcasting - big within IBM.
WikiCentral - internal (BlueWiki, BluePedia - for anything not already in WikiPedia; FutureWiki for capture vision ideas of the future.)
SecondLife as a conferncing tool.
Small networks are emerging - "Small Blue" - IBM room reservation system allows reserving real physical rooms  but you can also reserve virtual meeting spaces in Second Life!

Discussion of business considerations - how to meet the needs of a web 2.0 generation in context of business considerations. (Legal, etc.)

Enterprise 2.0 key changes to consider
(See chart)

WEB 2.0 - it's the people
Web 2.0 helps talented people:
- Get visibility and establish their reputations
- Develop deeper relationships
- Connect with peers
- Influence the conversation
- Learn more directly

The Future
- Convergence
- Accreditation
- Smaller and more real-time
- Virtual Worlds

Web 2.0 is here and it's business.
Cultural in individual needs are central to understanding.
Engagement, authenticity, ownership, talent, and power are the new keys to success.

"The future is here. It's just not evenly distributed yet." - William Gibson

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