In the conclusion of his book, Bo shares a brief story to highlight the importance understanding and noticing different perspectives. As an entrepreneur, Bo states, must be vigilant to consider alternative perspectives:
A good friend of mine once ran the Seattle Marathon in a very respectable three hours and twenty minutes. While standing in the finish area, he found himself chatting with the winner, who had run the race in two hours and fifty minutes.It's all about perspective. A good tip for anyone. I recommend the book.
A woman approached the two of them. "I want to congratulate you," she said to the winner. "And tell you how much I admire you. I just finished in my best time of five hours and ten minutes, and here you are running the race in under three hours. You are amazing."
The winner paused and thought for a moment about what the nice woman had told him. "Actually, ma'am," he replied, "you are the amazing one. I can't imagine running for five hours."