I have both of Bob's books, Clear Blogging, and MicroISV, and they are excellent. In fact, MicroISV inspired me to change the way I develop and launch eProductivity.
Bob has done a great deal of research and I know that his 18 minutes will return good value. It wouldn't surprise me to see another book come from his conference prep.
So, click here to go to the web site, find Bob's video and watch it. It's only 3 minutes long.
Then, if you like what you see, click the rightmost star under it and cast your vote for Bob.